1000 Mile Bicycle Ride to put a Positive Spin on Baja

San Felipe, BC, Mexico - January 10, 2011 - The first annual Baja Love Ride will be held February 2011. This “ride for a cause” fundraising event will entail a 1000 mile bicycle ride from Rosarito to Cabo San Lucas. The ride will last 15 days. Riders and teams can participate in the entire 1000 mile course or they can join in two other shorter rides as part of the Baja Love Ride. There will be a five mile “Good Start” ride, which represents the good start a child needs in life; which is perfect for children and families to enjoy. There will also be a single day (one leg) community ride complete with overnight camping as an option. All proceeds from each leg of the Baja Love Ride will go to children’s charities located in the communities along the route.

Each participant and team is being encouraged to involve friends, colleagues, and family from around the globe to either join in the ride or sponsor riders. With so many children in need in Baja, each and every dollar raised will make a real difference in the lives of children who simply have no control over their situation. Baja charitable groups that will be directly impacted by the funds raised include Club de Ninos Y Ninas Rosarito, Casa de Fe in San Felipe, Fundacion Ayuda Ninos La Paz, Hogar del Ninos in Todos Santos, along with others.

While the main goal of the Baja Love Ride is to raise as much money for children’s charities as possible, organizers believe there are added benefits if the ride is a success. Recent negative news reports have painted the Baja area in an unfair light. The organizers of the event hope the Baja Love Ride will reinforce what Baja residents already know---the area is safe, welcoming and a wonderful haven that everyone should support and enjoy. Tourism has declined and local businesses have felt the crunch due to this mischaracterization. This has filtered down to the children’s charities as they have seen fewer donations and struggle to support the needs of the children of Baja. The Baja Love Ride organizers hope the ride will change the negative perception of the area and believe it will also give Mexico the chance to showcase the huge investment in the Baja highway system.

Ride founders, John and Rachel Pack, of Baja Good Life Club have partnered with Bill and Carol Spradlin of the Mexican non-profit Casa de Fe in hope the ride will achieve all of its goals and become an annual community event that helps more and more children each year while promoting the Baja area as the safe and pleasurable destination they know it to be.

The Baja Love Ride

www.bajaloveride.com