FOR IMMEDIATE RELEASE - AUGUST 16, 2010
ROSARITO BEACH, BAJA CALIFORNIA, MEXICO
Bicyclists are getting ready to roll on September 25 at the historic
bike ride that attracts thousands of riders from around the world.
“I am honored and thrilled to be part of your nation’s Bicentennial
celebration,” said event promoter Gary Foster of San Diego, attending
a press conference in Tijuana with Baja State Secretary of Tourism
Oscar Escobedo at which his Rosarito Ensenada Bike Ride was named an
official event of Mexico’s 2010 celebration. “We have been warmly
welcomed by the people of Baja for 31 years, and we look forward to
continuing the tradition for many years to come.”
Rosarito Beach Mayor Hugo Torres, whose city hosts the event said:
“The ride is one of the signature events for Rosarito and this region
of Baja. It attracts excellent people and creates a great atmosphere.
We are greatly looking forward to it.”
The Rosarito-Ensenada ride has been called the Original Party on
Wheels. Revelers in costume roll along, tossing candy to children
along the course. Beach cruisers strap boom boxes to their handlebars.
Parents tow children in bike trailers. And racing teams form pace
lines, trying to beat the official record of 1:52:54 set in April of
2007.
In addition to the tourism revenue that is generated for the local
Baja California economy, the Rosarito Ensenada Bike Ride also benefits
the people of Baja with its ‘One Way Ride Program,’” Foster explained.
“Participants have the opportunity of making a positive difference on
the life of less fortunate people, by donating a gently used bicycle
at the event.” Many riders volunteer to bring a bike for donation to
the Start Line or Finish Line Fiesta, and event organizers distribute
the bicycles to charity organizations. (For more information, contact
event organizers through the website at www.RosaritoEnsenada.com.)
U.S. citizens can register to ride for a reduced price of only $35 USD
(available online through September 22, 2010 at www.bettersignup.com),
or they can register on the day of the event at the Rosarito Beach
Hotel for $40. Mexican citizens can register in advance for $300 MXN
at local Baja bike shops and gyms, or on the day of the event for $350
MXN. The event also offers commemorative t-shirts, cycling jerseys,
and a free finishers medal for each rider.
“Transportation packages are available from the United States for
anyone who doesn’t want to drive,” Foster said. “Our tour partner
buses riders and their bicycles, and because they return to the United
State through the rapid SENTRI lane, our riders enjoy a quick trip
back across the border.” Round-trip bus rides from San Diego’s Balboa
Park are available with early online registration for $89 USD. Many
hotels offer special rates and are also participating in the Border
Fast Pass program which can cut border waits in half, especially on
the weekends.
Shuttles are available on the event course from the finish line to the
start line before and after the event. So if participants stay in
Rosarito Beach, they can take the shuttle back to Rosarito after the
event, or if they stay in Ensenada, they can take the shuttle to the
start in Rosarito before the ride.
The Finish Line Fiesta is free for participants and spectators,
overlooking the Ensenada harbor with panoramic views of the cruise
ships at sunset. Live rock-n-roll, jazz and salsa plays into the night
while local chefs serve their best. The Finish Line Fiesta is located
at Hotel Corona, on Boulevard Lazaro Cárdenas, just south of the giant
Mexican flag.
bike ride that attracts thousands of riders from around the world.
“I am honored and thrilled to be part of your nation’s Bicentennial
celebration,” said event promoter Gary Foster of San Diego, attending
a press conference in Tijuana with Baja State Secretary of Tourism
Oscar Escobedo at which his Rosarito Ensenada Bike Ride was named an
official event of Mexico’s 2010 celebration. “We have been warmly
welcomed by the people of Baja for 31 years, and we look forward to
continuing the tradition for many years to come.”
Rosarito Beach Mayor Hugo Torres, whose city hosts the event said:
“The ride is one of the signature events for Rosarito and this region
of Baja. It attracts excellent people and creates a great atmosphere.
We are greatly looking forward to it.”
The Rosarito-Ensenada ride has been called the Original Party on
Wheels. Revelers in costume roll along, tossing candy to children
along the course. Beach cruisers strap boom boxes to their handlebars.
Parents tow children in bike trailers. And racing teams form pace
lines, trying to beat the official record of 1:52:54 set in April of
2007.
In addition to the tourism revenue that is generated for the local
Baja California economy, the Rosarito Ensenada Bike Ride also benefits
the people of Baja with its ‘One Way Ride Program,’” Foster explained.
“Participants have the opportunity of making a positive difference on
the life of less fortunate people, by donating a gently used bicycle
at the event.” Many riders volunteer to bring a bike for donation to
the Start Line or Finish Line Fiesta, and event organizers distribute
the bicycles to charity organizations. (For more information, contact
event organizers through the website at www.RosaritoEnsenada.com.)
U.S. citizens can register to ride for a reduced price of only $35 USD
(available online through September 22, 2010 at www.bettersignup.com),
or they can register on the day of the event at the Rosarito Beach
Hotel for $40. Mexican citizens can register in advance for $300 MXN
at local Baja bike shops and gyms, or on the day of the event for $350
MXN. The event also offers commemorative t-shirts, cycling jerseys,
and a free finishers medal for each rider.
“Transportation packages are available from the United States for
anyone who doesn’t want to drive,” Foster said. “Our tour partner
buses riders and their bicycles, and because they return to the United
State through the rapid SENTRI lane, our riders enjoy a quick trip
back across the border.” Round-trip bus rides from San Diego’s Balboa
Park are available with early online registration for $89 USD. Many
hotels offer special rates and are also participating in the Border
Fast Pass program which can cut border waits in half, especially on
the weekends.
Shuttles are available on the event course from the finish line to the
start line before and after the event. So if participants stay in
Rosarito Beach, they can take the shuttle back to Rosarito after the
event, or if they stay in Ensenada, they can take the shuttle to the
start in Rosarito before the ride.
The Finish Line Fiesta is free for participants and spectators,
overlooking the Ensenada harbor with panoramic views of the cruise
ships at sunset. Live rock-n-roll, jazz and salsa plays into the night
while local chefs serve their best. The Finish Line Fiesta is located
at Hotel Corona, on Boulevard Lazaro Cárdenas, just south of the giant
Mexican flag.
Foster continues to see an increase in event attendance compared to
years past. “The media is finally reporting that crime has declined
and that Northern Baja has never been as dangerous as other areas like
Arizona and Texas,” said Foster, who expects 5,000 cyclists next
month. “The corridor from Rosarito Beach to Ensenada is safe for
tourists, and Baja remains a beautiful and affordable destination for
travel with friends and family.”
MEDIA CONTACT & MORE INFO
Website: www.RosaritoEnsenada.com
Facebook: www.facebook.com/rosaritoensenada
Email: RosaritoEnsenadaBikeRide@gmail.com
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