ROSARITO BEACH, BAJA CALIFORNIA, MEXICO---During a  two-day visit to Las Vegas, Rosarito Mayor Hugo Torres gave a keynote talk to an  international association of educators and promoted a May 6 and 7 binational  summit in his city.
Torres also met with Mexican Consul General Mariano Lemus  and conducted interviews with several Las Vegas media outlets.
                                                                                                     
The Rosarito mayor was the keynote luncheon speaker  Saturday for the International Academy of Business Disciplines convention, which  attracted leading educators from more than 50 countries throughout the  world.
He spoke about crisis management and was introduced by  Emerson  College professor Gregory  Payne, whose class has a RediscoveRosarito project, as “one of the leaders  around the world who makes a difference.”
The main theme of Torre’s speech was the challenge of  informing people in the United  States that Rosarito and northern Baja were safe for  visitors, when almost all the news about Mexico  deals with the government crackdown on violent drug cartels.
Violence in places including Ciudad  Juarez --- 600 miles from Baja --- has created the impression that  all of Mexico is unsafe, he said.
Despite this incorrect perception, crime in northern Baja  in 2009 declined by 10 percent and 21 percent in Rosarito, to a five-year low  for the city.
When he decided to run for mayor in 2006, there were  corruption problems with the city police department, Torres said: “We had  problems not only in perception but in reality.”
But a massive overhaul of the police department,  establishment of a tourist police force and other steps have made Rosarito an  extremely safe and welcoming city, he said. The main challenge now is  in informing people of that.
Torres said he still was trying to determine the most  effective methods for doing that, but that being available to media and “always  telling the truth” are key factors, as are testimonials from the city’s many  expatriate residents.
Torres also met with Las Vegas Mayor Oscar Goodman and  invited him to be a special guest at the Fifth Binational Mayors’ Summit on May 6 and 7 in Rosarito Beach, co-hosted by Redondo Beach.
Although the summit is primarily for mayors from Baja and  Southern California, topics are of regional  interest, including the future of the border crossings, economic development,  environment and public safety.
Goodman expressed great interest in a workshop on  desalination and said he would attend the summit if his schedule  permits.