ROSARITO ENSENADA BIKE RIDE PRESS ANNOUNCEMENT

Viva La Fiesta!

Since 1979, bicyclists have headed to Baja California for a legendary tour along the
Pacific Coast Highway and inland through rural countryside from Rosarito Beach to
Ensenada. You’ve probably heard about it—maybe event rode it back in the day: the
award-winning Rosarito Ensenada 50 Mile Fun Bicycle Ride®. Each April and
September, thousands of cyclists still ride this iconic cycling event.
Over the last 30 years, the event has been held 52 times, hosting almost 400,000
riders. On September 26th, the total number of miles ridden by Rosarito Ensenada
participants will surpass 20 million miles!

If you’ve already done it, it’s time to ride again. And if you never have, you’re in for the ride of your life. One of our participants, John from Laguna Beach, sent us an email,saying “I rode for the fist time and had a blast! Your event was a well-oiled process honed by years of experience, and it really showed!”
The event course is fully supported with purified water, Powerade, bicycle repair, sag trucks for tired riders, and emergency medical crews, and every participant receives a commemorative Finisher’s Medal.

Rosarito Ensenada really earns its reputation as the Original Party on Wheels.
Revelers in costume roll along, tossing candy to children along the course. Beach
cruisers strap boom boxes to their handlebars. Racing teams form pace lines, trying to beat the official record of 1:52:54 set in April of 2007. And parents tow toddlers in bicycle trailers.

John from Laguna Beach also wrote,

“After years of riding, I was
reminded of the pure joy and outright fun a bike ride can bring a family!”

The Finish Line Fiesta is free for participants and spectators, overlooking the Ensenada harbor with panoramic views of the cruise ships at sunset. Live rock-n-roll, jazz and salsa will play into the night while local chefs serve their best fish tacos and carne asada.

Massage therapists will work out every knot, and there will be a lot of
celebrating with ice cold beer and award-winning wines from Baja’s wine country.
Transportation packages from Coach America are available for participants who prefer
to NOT drive into Mexico: one day round trip and also a weekend tour including hotel
and round-trip bus from San Diego. Tour companies transport riders’ bicycles at no
extra charge, and because the buses return to the United States through the rapid
SENTRI lane, cyclists avoid the traditional wait at the border.

Shuttles are available on the event course from the finish line to the start line before and after the event. So if participants stay in Rosarito Beach, they can take the shuttle back to Rosarito after the event.

And if participants stay in Ensenada, they can take the shuttle to Rosarito in the morning for the start of the event.

In addition to the bike ride, there are a lot of fun activities to choose from. Visit the wine country and taste for yourself why it has reached international acclaim for its high quality of wines. Go sport fishing and catch your limit in the deep blue waters of the Pacific Ocean.

Visit the 80 foot geyser at la Bufadora or the movie studio where Pirates
of the Caribbean was filmed. Or stroll along the streets of Rosarito and Ensenada,
shopping for hand made arts and crafts.

Malcolm F. from Placentia, CA wrote us to say,

“Thanks for another great experience!
I’ve lost count of how many times I’ve done this ride since the early 1990’s. All I know is they keep getting better!”

Participants can register online for $45 through BetterSignUp.com, or they can register on the day of the event for $50 at the Rosarito Beach Hotel.
Come to ride, or just come along for the ride. Visit Mexico and discover Baja California.

Join our Party on Wheels on September 26 at the 30th Anniversary Rosarito Ensenada
50 Mile Fun Bicycle Ride.

www.rosaritoensenada.com